Bifidobacterium Bifidum on the European supplement market
Most ingredient pages tell you what Bifidobacterium Bifidum is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 429 Bifidobacterium Bifidum products from 191 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €37.
How brands use Bifidobacterium Bifidum, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 98 | 46 | — | — | €39.90 |
| United Kingdom | 161 | 51 | — | — | £26.69 |
| France | 22 | 11 | — | — | €58.48 |
| Italy | 23 | 15 | — | — | €22.99 |
| Spain | 16 | 13 | 1 | 1 | €23.03 |
| Romania | 35 | 20 | — | — | 81.07 RON |
| United States | 17 | 13 | — | — | $33.95 |
| Austria | 8 | 5 | — | — | €48.98 |
Who is on the shelf right now
Top brands by number of Bifidobacterium Bifidum products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bifidobacterium bifidum (live active cultures) | 132 |
| Bifidobacterium bifidum (UABb-10™) | 54 |
| Bifidobacterium bifidum I-3426 | 52 |
| Bifidobacterium bifidum (strain CBT BF3) | 46 |
| Bifidobacterium bifidum Microîncapsulat | 41 |
| Bifidobacterium bifidum (strain Rosell®-71) | 38 |
Regulatory & positioning
| Botanical source | Bifidobacterium bifidum (strain HA132) |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, immunity |
Where Bifidobacterium Bifidum shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bifidobacterium Bifidum?
Bifidobacterium bifidum (strain HA132) is a probiotic bacterium commonly used in dietary supplements. It belongs to the genus Bifidobacterium, which is part of the natural gut microbiota. This strain is typically included in formulations aimed at gut health and immune system support. Products containing Bifidobacterium bifidum are often marketed for maintaining digestive balance and overall wellness. It is used in various supplement formats, including capsules, powders, and functional foods.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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