Bifidobacterium animalis on the European supplement market
Most ingredient pages tell you what Bifidobacterium animalis is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 344 Bifidobacterium animalis products from 152 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €36.
New Bifidobacterium animalis ads launched per month on Meta — last 6 months.
How brands use Bifidobacterium animalis, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 99 | 36 | — | — | €42.00 |
| United Kingdom | 116 | 53 | — | — | £25.35 |
| France | 22 | 12 | — | — | €36.00 |
| Italy | 36 | 19 | 2 | 1 | €23.07 |
| Spain | 17 | 8 | 3 | 1 | — |
| Romania | 23 | 10 | — | — | 81.57 RON |
| United States | 4 | 3 | — | — | — |
| Austria | 7 | 4 | — | — | €44.90 |
Who is on the shelf right now
Top brands by number of Bifidobacterium animalis products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bifidobacterium animalis subsp. lactis (strain HN019) | 175 |
| Bifidobacterium animalis subsp. lactis (BI-04) | 112 |
| Bifidobacterium animalis subsp. lactis (strain BLa80) | 8 |
| Bifidobacterium animalis subsp. lactis (strain BLa36) | 5 |
| Bifidobacterium animalis subsp. lactis (strain BLC1 LMG23512 DSMZ DSM17741) | 5 |
| Bifidobacterium animalis subsp. lactis Microîncapsulat | 5 |
Regulatory & positioning
| Botanical source | Bifidobacterium animalis subsp. lactis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Bifidobacterium animalis, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Bifidobacterium animalis shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bifidobacterium animalis?
Bifidobacterium animalis subsp. lactis is a probiotic bacterium commonly used in dietary supplements. It belongs to the genus Bifidobacterium, which is part of the natural gut microbiota. This ingredient is frequently included in formulations aimed at gut health and immune system support. It is found in various supplement formats such as capsules, powders, and functional foods. Bifidobacterium animalis subsp. lactis is valued for its stability and ability to survive passage through the digestive tract, making it a popular choice in products marketed for maintaining digestive balance and immune-related functions.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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