Bifidobacterium on the European supplement market
Most ingredient pages tell you what Bifidobacterium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 203 Bifidobacterium products from 132 brands across the EU and US. 15 brands advertise it on Meta right now, and new-ad activity cooled 30% in the last 30 days. Romania shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €32.
New Bifidobacterium ads launched per month on Meta — last 6 months.
How brands use Bifidobacterium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 11 | 10 | 5 | 1 | €35.93 |
| United Kingdom | 25 | 17 | — | — | £20.99 |
| France | 12 | 8 | — | — | €24.75 |
| Italy | 20 | 10 | 3 | 3 | €44.99 |
| Spain | 22 | 18 | 1 | 1 | €22.88 |
| Romania | 16 | 10 | 45 | 6 | 121.00 RON |
| United States | 60 | 35 | 1 | 1 | $45.00 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Bifidobacterium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bifidobacteria | 117 |
| Bifidobacterium spp | 37 |
| Bifidobacterium lactis | 8 |
| Bifidobacterium spp (strain W52) | 6 |
| Bifidobacterium spp (strain HN019) | 5 |
| Bifidobacterium spp (strain W51) | 5 |
Regulatory & positioning
| Botanical source | Bifidobacterium spp |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Bifidobacterium, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Bifidobacterium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bifidobacterium?
Bifidobacterium spp. is a genus of probiotic bacteria commonly included in dietary supplements. These microorganisms are used in products marketed for gut health and immunity. Bifidobacterium strains are often incorporated into formulations such as capsules, powders, and functional foods. Their inclusion aims to complement the microbiota profile within the gastrointestinal tract. The ingredient is typically combined with other probiotics or prebiotics to create synbiotic blends. Bifidobacterium is recognized for its widespread application in digestive health and immune support categories within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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