Betaine on the European supplement market
Most ingredient pages tell you what Betaine is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 588 Betaine products from 258 brands across the EU and US. 16 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €33.
New Betaine ads launched per month on Meta — last 6 months.
How brands use Betaine, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 105 | 37 | 5 | 4 | €40.47 |
| United Kingdom | 121 | 48 | — | — | £31.50 |
| France | 11 | 8 | — | — | €31.80 |
| Italy | 41 | 23 | — | — | €33.90 |
| Spain | 37 | 26 | — | — | €30.37 |
| Romania | 62 | 23 | 8 | 4 | 119.00 RON |
| United States | 120 | 49 | 2 | 2 | $44.99 |
| Austria | 8 | 5 | 3 | 1 | €26.95 |
Who is on the shelf right now
Top brands by number of Betaine products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Betaină Clorură | 310 |
| Betaină (hydrate) (anhydrous) | 47 |
| Betaine (anhydrous) | 36 |
| Betaine Citrate | 36 |
| Betaină (Oxystorm PRO) | 30 |
| Betaine HCL | 23 |
Regulatory & positioning
| Botanical source | Betaine |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, energy |
No EFSA-authorized health claim exists for Betaine, yet brands market it for liver health, energy — the gap between claim and positioning is itself a competitive signal.
Where Betaine shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Betaine?
Betaine is a naturally occurring compound classified as a methyl donor and osmolyte, often derived from sugar beets or synthesized for supplement use. It is commonly included in dietary supplements marketed for liver health and energy. Betaine is utilized in formulations targeting metabolic support and cellular hydration. Its role as a methyl donor makes it a versatile ingredient in products aimed at maintaining normal physiological functions. Betaine is typically found in powdered or crystalline form and can be combined with other nutrients in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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