Beta-Hydroxybutyrate on the European supplement market
Most ingredient pages tell you what Beta-Hydroxybutyrate is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 21 Beta-Hydroxybutyrate products from 9 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €22.
How brands use Beta-Hydroxybutyrate, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 9 | 2 | — | — | £59.99 |
| Spain | 2 | 2 | — | — | — |
| United States | 4 | 2 | — | — | — |
| Hungary | 2 | 2 | — | — | — |
| BG | 4 | 1 | — | — | €22.00 |
Who is on the shelf right now
Top brands by number of Beta-Hydroxybutyrate products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Beta-hidroxibutirat (salts) | 6 |
| Beta-hidroxibutirat (sodium salt) | 5 |
| Beta-hidroxibutirat (calcium salt) | 4 |
| Beta-hidroxibutirat (calcium and sodium salts) | 3 |
| Beta-hidroxibutirat (magnesium salt) | 3 |
| Beta-hidroxibutirat (sodium) | 2 |
Regulatory & positioning
| Botanical source | Beta-Hydroxybutyrate |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, weight loss |
No EFSA-authorized health claim exists for Beta-Hydroxybutyrate, yet brands market it for energy, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Beta-Hydroxybutyrate shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Beta-Hydroxybutyrate?
Beta-Hydroxybutyrate (BHB) is a ketone body, a type of organic acid produced naturally in the body during fat metabolism. As an exogenous supplement ingredient, BHB is commonly included in products marketed for energy and weight management. It is often found in formulations aimed at ketogenic diets or low-carbohydrate regimens. BHB salts or esters are typical forms used to provide a source of ketones externally. These supplements are popular among consumers seeking alternatives to traditional energy sources or those interested in metabolic support strategies.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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