Beta-Glucans on the European supplement market
Most ingredient pages tell you what Beta-Glucans is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 117 Beta-Glucans products from 68 brands across the EU and US. 13 brands advertise it on Meta right now, and new-ad activity cooled 69% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €40.
New Beta-Glucans ads launched per month on Meta — last 6 months.
How brands use Beta-Glucans, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 21 | 11 | 1 | 1 | €40.95 |
| United Kingdom | 26 | 16 | — | — | £24.99 |
| France | 5 | 3 | 11 | 4 | €60.00 |
| Italy | 10 | 6 | 4 | 3 | €32.00 |
| Spain | 23 | 13 | — | — | €25.53 |
| Romania | 3 | 3 | 2 | 1 | — |
| United States | 15 | 7 | — | — | $31.95 |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Beta-Glucans products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Beta-glucani | 100 |
| 1, 3-1, 6 beta-glucani (1,3/1,6) | 5 |
| 1,3-1,6 beta-glucans | 3 |
| 1, 3-1, 6 beta-glucani (70% concentration) | 2 |
| Beta Glucans | 1 |
| 1, 3-1, 6 beta-glucani (PureMune™) | 1 |
Regulatory & positioning
| Botanical source | Beta-Glucans |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | cholesterol, heart health, blood sugar |
Where Beta-Glucans shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Beta-Glucans?
Beta-glucans are a type of soluble dietary fiber derived primarily from the cell walls of cereals like oats and barley, as well as from certain fungi and yeast. They are commonly incorporated into supplements formulated for cardiovascular health, cholesterol management, and blood sugar regulation. Beta-glucans are valued for their functional properties as a fiber source and are often included in products aimed at heart health and metabolic wellness. Their use spans various supplement formats, including powders, capsules, and functional foods.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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