Beta-Glucan on the European supplement market
Most ingredient pages tell you what Beta-Glucan is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 117 Beta-Glucan products from 45 brands across the EU and US. 12 brands advertise it on Meta right now, and new-ad activity cooled 66% in the last 30 days. Germany shows the heaviest advertising, while Hungary has the largest shelf. The median EU shelf price sits around €15.
New Beta-Glucan ads launched per month on Meta — last 6 months.
How brands use Beta-Glucan, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 2 | 53 | 2 | — |
| United Kingdom | 1 | 1 | — | — | — |
| France | 1 | 1 | 1 | 1 | — |
| Italy | 19 | 5 | — | — | €15.30 |
| Spain | 4 | 3 | — | — | — |
| Romania | 2 | 1 | 5 | 2 | — |
| United States | 33 | 8 | — | — | $59.00 |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Beta-Glucan products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| beta-Glucan | 98 |
| Beta-Glucan (micronized) | 4 |
| Beta-Glucan (Wellmune®) | 3 |
| Beta-Glucan (oat) | 1 |
| Beta-Glucan (lentinan) | 1 |
| Beta-Glucan (1,3-beta-glucan) | 1 |
Regulatory & positioning
| Botanical source | Beta-Glucan |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, heart health |
No EFSA-authorized health claim exists for Beta-Glucan, yet brands market it for immunity, heart health — the gap between claim and positioning is itself a competitive signal.
Where Beta-Glucan shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Beta-Glucan?
Beta-Glucan is a type of soluble dietary fiber classified as a polysaccharide, commonly derived from sources such as oats, barley, and certain fungi. It is frequently used in dietary supplements formulated for immune system support and cardiovascular health. Beta-Glucan is incorporated into products marketed for immunity and heart health due to its functional properties as a fiber and its potential to modulate physiological responses. It is typically found in capsules, powders, and functional foods within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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