Beta-Carotene on the European supplement market
Most ingredient pages tell you what Beta-Carotene is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 594 Beta-Carotene products from 218 brands across the EU and US. 15 brands advertise it on Meta right now, and new-ad activity cooled 38% in the last 30 days. United Kingdom shows the heaviest advertising, while Switzerland has the largest shelf. The median EU shelf price sits around €35.
New Beta-Carotene ads launched per month on Meta — last 6 months.
How brands use Beta-Carotene, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 46 | 27 | 2 | 1 | €28.80 |
| United Kingdom | 131 | 43 | 49 | 2 | £29.95 |
| France | 33 | 14 | 6 | 4 | €28.55 |
| Italy | 34 | 24 | 12 | 3 | €22.81 |
| Spain | 45 | 26 | 1 | 1 | €33.23 |
| Romania | 18 | 15 | 2 | 1 | 104.50 RON |
| United States | 40 | 20 | — | — | $39.99 |
| Austria | 23 | 12 | — | — | €29.95 |
Who is on the shelf right now
Top brands by number of Beta-Carotene products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Beta-caroten | 537 |
| Beta-caroten (natural) | 13 |
| Beta-caroten (mixed carotenoids) | 12 |
| Beta-caroten Extract | 10 |
| Beta-caroten (from carrot) | 2 |
| Dunaliella Salina | 2 |
Regulatory & positioning
| Botanical source | Beta-Carotene |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | eye health, longevity |
Where Beta-Carotene shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Beta-Carotene?
Beta-Carotene is a carotenoid, a type of plant-derived pigment and antioxidant precursor to vitamin A. It is commonly included in dietary supplements, particularly those marketed for eye health and longevity. Beta-Carotene is often used in formulations aimed at providing antioxidant support and contributing to overall nutrient profiles. It is found in various supplement formats, including capsules, softgels, and multivitamin complexes, frequently combined with other carotenoids and vitamins.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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