Beta-Alanine on the European supplement market
Most ingredient pages tell you what Beta-Alanine is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,170 Beta-Alanine products from 293 brands across the EU and US. 22 brands advertise it on Meta right now, and new-ad activity cooled 45% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Beta-Alanine ads launched per month on Meta — last 6 months.
How brands use Beta-Alanine, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 174 | 36 | 4 | 3 | €30.45 |
| United Kingdom | 191 | 46 | 6 | 1 | £29.99 |
| France | 60 | 31 | 32 | 7 | €34.90 |
| Italy | 173 | 35 | 11 | 1 | €25.00 |
| Spain | 104 | 36 | 3 | 3 | €25.30 |
| Romania | 162 | 20 | 17 | 4 | 128.50 RON |
| United States | 191 | 51 | 3 | 3 | $39.99 |
| Austria | 20 | 3 | — | — | €22.25 |
Who is on the shelf right now
Top brands by number of Beta-Alanine products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Beta-alanine | 238 |
| Beta-alanină (controlled release) | 212 |
| Beta-alanină (OXYSTORM) | 184 |
| Beta-alanină (pure) | 184 |
| Beta-alanină (proprietary sustained release) | 132 |
| Beta-alanină (Carnosyn) | 53 |
Regulatory & positioning
| Botanical source | Beta-alanine |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | energy, sports recovery |
Where Beta-Alanine shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Beta-Alanine?
Beta-alanine is a non-essential amino acid commonly used in dietary supplements. It is frequently included in formulations marketed for energy and sports recovery products. Beta-alanine serves as a precursor to carnosine, a dipeptide found in muscle tissue. Its inclusion in supplements is aimed at products targeting athletes and active individuals seeking support for physical performance and endurance-related formulations. Beta-alanine is typically combined with other amino acids or performance-related ingredients in complex blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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