Berberine HCL on the European supplement market
Most ingredient pages tell you what Berberine HCL is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 585 Berberine HCL products from 305 brands across the EU and US. 111 brands advertise it on Meta right now, and new-ad activity cooled 30% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €38.
New Berberine HCL ads launched per month on Meta — last 6 months.
How brands use Berberine HCL, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 38 | 23 | 19 | 2 | €38.45 |
| United Kingdom | 168 | 71 | 688 | 11 | £44.99 |
| France | 22 | 15 | 33 | 12 | €39.95 |
| Italy | 55 | 35 | 69 | 12 | €35.45 |
| Spain | 36 | 29 | 77 | 14 | €31.98 |
| Romania | 57 | 29 | 249 | 20 | 161.00 RON |
| United States | 165 | 74 | 40 | 15 | $44.95 |
| Austria | 10 | 5 | 11 | 2 | €44.95 |
Who is on the shelf right now
Top brands by number of Berberine HCL products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Berberine | 235 |
| Berberină | 146 |
| Berberină HCL Clorură | 80 |
| Berberină HCL | 73 |
| Berberină HCL Extract | 28 |
| Berberină HCL (dihydroberberine) | 9 |
Regulatory & positioning
| Botanical source | Berberine HCL |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar |
No EFSA-authorized health claim exists for Berberine HCL, yet brands market it for blood sugar — the gap between claim and positioning is itself a competitive signal.
Where Berberine HCL shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Berberine HCL?
Berberine HCL is a plant-derived alkaloid extracted primarily from the roots and bark of various Berberis species. It is classified as a botanical extract and is commonly incorporated into dietary supplements. Berberine HCL is frequently used in products marketed for blood sugar management and metabolic health. Its inclusion is popular in formulations targeting overall wellness and nutritional support related to glucose metabolism. The ingredient is valued for its botanical origin and compatibility with various supplement formats, including capsules, tablets, and powders.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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