Berberine on the European supplement market
Most ingredient pages tell you what Berberine is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 107 Berberine products from 75 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €41.
New Berberine ads launched per month on Meta — last 6 months.
How brands use Berberine, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 6 | 11 | 3 | €39.90 |
| United Kingdom | 14 | 11 | — | — | £37.49 |
| France | 6 | 5 | — | — | €34.99 |
| Italy | 13 | 9 | 5 | 4 | €22.00 |
| Spain | 10 | 6 | — | — | €72.49 |
| Romania | 11 | 6 | — | — | 148.60 RON |
| United States | 25 | 19 | — | — | $45.95 |
| Austria | 7 | 2 | 6 | 1 | €35.95 |
Who is on the shelf right now
Top brands by number of Berberine products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Berberină Extract | 51 |
| Berberis | 34 |
| Berberină (HCL) | 9 |
| Berberine Chloride | 6 |
| Berberină (Glucovantage) | 2 |
| Berberină (dihydroberberine) | 2 |
Regulatory & positioning
| Botanical source | Berberine |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar, liver health |
No EFSA-authorized health claim exists for Berberine, yet brands market it for blood sugar, liver health — the gap between claim and positioning is itself a competitive signal.
Where Berberine shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Berberine?
Berberine is a plant-derived alkaloid extracted primarily from various Berberis species. It is classified as a botanical extract and is commonly incorporated into dietary supplements. Berberine is frequently used in products marketed for blood sugar management and liver health. Its inclusion in formulations often targets consumers interested in metabolic and detoxification support. Due to its distinct chemical profile, berberine is valued for its compatibility with other botanical ingredients and is found in multi-ingredient blends as well as standalone supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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