Bentonite on the European supplement market
Most ingredient pages tell you what Bentonite is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 42 Bentonite products from 19 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Bentonite ads launched per month on Meta — last 6 months.
How brands use Bentonite, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | — |
| United Kingdom | 14 | 7 | — | — | £29.99 |
| Spain | 1 | 1 | — | — | — |
| Romania | 2 | 1 | — | — | — |
| United States | 20 | 6 | 1 | 1 | $110.00 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Bentonite products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bentonite Clay | 25 |
| Bentonită (sodium) | 8 |
| Bentonite | 5 |
| Bentonită (montmorillonite) | 3 |
| Bentonită (calcium bentonite) | 1 |
Regulatory & positioning
| Botanical source | Bentonite |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, liver health |
No EFSA-authorized health claim exists for Bentonite, yet brands market it for gut health, liver health — the gap between claim and positioning is itself a competitive signal.
Where Bentonite shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bentonite?
Bentonite is a type of clay mineral composed primarily of montmorillonite. It is commonly used as an ingredient in dietary supplements, particularly in formulations marketed for gut health and liver health. Bentonite is valued for its adsorbent properties and is often included in products aimed at digestive support and detoxification. It is typically found in powdered or capsule form and may be combined with other minerals or botanicals in supplement blends. Bentonite is considered a natural mineral-based ingredient within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access