Beetroot Powder on the European supplement market
Most ingredient pages tell you what Beetroot Powder is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,176 Beetroot Powder products from 513 brands across the EU and US. 66 brands advertise it on Meta right now, and new-ad activity cooled 12% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €33.
New Beetroot Powder ads launched per month on Meta — last 6 months.
How brands use Beetroot Powder, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 169 | 75 | 8 | 6 | €35.99 |
| United Kingdom | 336 | 126 | 193 | 16 | £31.50 |
| France | 32 | 21 | 11 | 5 | €30.70 |
| Italy | 70 | 39 | 10 | 6 | €25.30 |
| Spain | 100 | 54 | 49 | 9 | €27.88 |
| Romania | 110 | 39 | 6 | 4 | 106.50 RON |
| United States | 213 | 91 | 22 | 13 | $39.99 |
| Austria | 19 | 14 | 31 | 2 | €29.00 |
Who is on the shelf right now
Top brands by number of Beetroot Powder products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Beetroot | 577 |
| Rote Bete Pulver Extract | 235 |
| Beetroot | 132 |
| Beta vulgaris subsp. vulgaris var. conditiva | 63 |
| Rote Bete Pulver | 45 |
| Rote Bete Pulver (concentrate) | 30 |
Regulatory & positioning
| Botanical source | Beta vulgaris subsp. vulgaris var. conditiva |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, blood pressure |
No EFSA-authorized health claim exists for Beetroot Powder, yet brands market it for heart health, blood pressure — the gap between claim and positioning is itself a competitive signal.
Where Beetroot Powder shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Beetroot Powder?
Beetroot powder, derived from Beta vulgaris subsp. vulgaris var. conditiva, is a plant-based botanical extract. It is commonly incorporated into dietary supplements, particularly those marketed for heart health and blood pressure management. The powder contains naturally occurring compounds such as nitrates, pigments, and antioxidants, making it suitable for formulations targeting cardiovascular wellness. Beetroot powder is often used in powdered blends, capsules, and functional beverages within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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