Beetroot on the European supplement market
Most ingredient pages tell you what Beetroot is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 92 Beetroot products from 64 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Austria shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €35.
How brands use Beetroot, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 5 | — | — | €34.95 |
| United Kingdom | 17 | 12 | — | — | £38.00 |
| France | 6 | 4 | — | — | €34.99 |
| Italy | 13 | 5 | — | — | €36.00 |
| Spain | 10 | 9 | — | — | €34.36 |
| Romania | 1 | 1 | — | — | — |
| United States | 20 | 14 | — | — | $38.35 |
| Austria | 3 | 2 | 4 | 1 | — |
Who is on the shelf right now
Top brands by number of Beetroot products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Beta vulgaris L Extract | 42 |
| Beta vulgaris L | 34 |
| Sfeclă (root juice concentrate powder) | 3 |
| Sfeclă (organic) | 3 |
| Sfeclă (juice) | 2 |
| Sfeclă (concentrate) | 2 |
Regulatory & positioning
| Botanical source | Beta vulgaris L |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, energy |
No EFSA-authorized health claim exists for Beetroot, yet brands market it for heart health, energy — the gap between claim and positioning is itself a competitive signal.
Where Beetroot shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Beetroot?
Beetroot (Beta vulgaris L) is a plant-based ingredient derived from the root of the beet plant. It is commonly used as a botanical extract in dietary supplements. Beetroot is included in formulations marketed for heart health and energy, often due to its natural content of nitrates and antioxidants. It is found in various product types such as powders, capsules, and functional beverages. As a natural plant extract, beetroot is valued for its color and nutrient profile in supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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