Beef Protein on the European supplement market
Most ingredient pages tell you what Beef Protein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 84 Beef Protein products from 39 brands across the EU and US. 11 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Hungary shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €40.
New Beef Protein ads launched per month on Meta — last 6 months.
How brands use Beef Protein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 3 | 1 | 1 | — |
| United Kingdom | 16 | 6 | 1 | 1 | £52.36 |
| France | 1 | 1 | 1 | 1 | — |
| Italy | 6 | 3 | — | — | €37.90 |
| Spain | 16 | 5 | — | — | €42.00 |
| Romania | 10 | 4 | 3 | 3 | — |
| United States | 22 | 12 | 5 | 3 | $45.31 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Beef Protein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Beef Protein Hydrolysate | 46 |
| Proteină hidrolizată (isolate) | 30 |
| Hydrolyzed Protein | 4 |
| Hydrolyzed Beef Protein | 3 |
| Beef protein | 1 |
Regulatory & positioning
| Botanical source | Beef protein |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | muscle mass |
No EFSA-authorized health claim exists for Beef Protein, yet brands market it for muscle mass — the gap between claim and positioning is itself a competitive signal.
Where Beef Protein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Beef Protein?
Beef protein is a protein source derived from bovine muscle tissue, classified as an animal-based protein ingredient. It is commonly used in protein powders, meal replacements, and sports nutrition supplements. Products marketed for muscle mass often include beef protein as an alternative to dairy or plant-based proteins. This ingredient provides a profile of amino acids typical of animal proteins and is utilized in formulations targeting consumers seeking non-dairy protein options.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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