Bee on the European supplement market
Most ingredient pages tell you what Bee is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 293 Bee products from 89 brands across the EU and US. 14 brands advertise it on Meta right now, and new-ad activity cooled 40% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €20.
New Bee ads launched per month on Meta — last 6 months.
How brands use Bee, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 2 | — | — | €11.99 |
| United Kingdom | 18 | 13 | — | — | £17.99 |
| France | 53 | 12 | 7 | 5 | €20.65 |
| Italy | 8 | 6 | 1 | 1 | €18.50 |
| Spain | 25 | 11 | 1 | 1 | €27.23 |
| Romania | 149 | 25 | 38 | 7 | 75.00 RON |
| United States | 22 | 14 | — | — | $34.12 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Bee products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bee pollen | 152 |
| Pollen | 86 |
| Albina (extract) | 41 |
| Albina (fermented) | 4 |
| Albina (polyfloral) | 4 |
| Albina (fresh) | 2 |
Regulatory & positioning
| Botanical source | Bee |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, heart health, energy |
No EFSA-authorized health claim exists for Bee, yet brands market it for immunity, heart health, energy — the gap between claim and positioning is itself a competitive signal.
Where Bee shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bee?
Bee-derived ingredients encompass a variety of substances such as royal jelly, propolis, bee pollen, and honey. These are natural products obtained from bees and are classified as botanical extracts or natural raw materials. They are commonly used in dietary supplements marketed for immunity, heart health, and energy. Formulators often include bee-derived ingredients in complex blends or standalone products targeting general wellness, leveraging their natural origin and consumer appeal. Their inclusion is typically aligned with trends favoring natural and traditional ingredients in the supplement market.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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