Bay Laurel on the European supplement market
Most ingredient pages tell you what Bay Laurel is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 59 Bay Laurel products from 24 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €16.
New Bay Laurel ads launched per month on Meta — last 6 months.
How brands use Bay Laurel, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | — |
| United Kingdom | 1 | 1 | — | — | — |
| France | 5 | 2 | — | — | €15.80 |
| Italy | 1 | 1 | — | — | — |
| Spain | 5 | 2 | — | — | — |
| Romania | 30 | 12 | — | — | 48.00 RON |
| United States | 5 | 1 | — | — | $74.99 |
| Poland | 8 | 2 | — | — | 162.50 PLN |
Who is on the shelf right now
Top brands by number of Bay Laurel products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bay Essential Oil | 41 |
| Bay Leaf | 11 |
| Dafin | 5 |
| Laurus nobilis L. | 1 |
| Dafin (aldehyde) | 1 |
Regulatory & positioning
| Botanical source | Laurus nobilis |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, gut health |
No EFSA-authorized health claim exists for Bay Laurel, yet brands market it for immunity, gut health — the gap between claim and positioning is itself a competitive signal.
Where Bay Laurel shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bay Laurel?
Bay Laurel (Laurus nobilis) is a botanical extract derived from the leaves of the bay laurel tree. It is commonly used in dietary supplements formulated for immunity and gut health. The extract contains various phytochemicals, including essential oils and polyphenols, which contribute to its inclusion in supplement blends. Bay Laurel is typically found in herbal and plant-based supplement categories, often combined with other botanicals to target general wellness and digestive support in product formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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