Basil on the European supplement market
Most ingredient pages tell you what Basil is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 188 Basil products from 70 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €28.
New Basil ads launched per month on Meta — last 6 months.
How brands use Basil, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 10 | 5 | — | — | €38.90 |
| United Kingdom | 14 | 12 | — | — | £24.80 |
| France | 6 | 6 | — | — | €19.56 |
| Italy | 3 | 3 | — | — | — |
| Spain | 9 | 3 | — | — | €25.56 |
| Romania | 131 | 28 | 4 | 2 | 42.00 RON |
| United States | 3 | 3 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Basil products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Busuioc | 63 |
| Busuioc Extract | 39 |
| Basil Essential Oil | 27 |
| Busuioc (herb) | 15 |
| Busuioc Extract Ulei esențial | 9 |
| Ursolic Acid | 9 |
Regulatory & positioning
| Botanical source | Ocimum basilicum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, brain health, respiratory |
No EFSA-authorized health claim exists for Basil, yet brands market it for stress, brain health, respiratory — the gap between claim and positioning is itself a competitive signal.
Where Basil shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Basil?
Basil (Ocimum basilicum) is a botanical extract derived from the leaves of the basil plant. It is commonly incorporated into dietary supplements as a plant-based ingredient. Basil is used in products marketed for stress and mood management, brain health, and respiratory support. Its inclusion in formulations often targets consumers seeking natural or herbal components. The extract contains various phytochemicals, including essential oils and flavonoids, which contribute to its characteristic aroma and potential functional roles in supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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