Barley on the European supplement market
Most ingredient pages tell you what Barley is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 799 Barley products from 239 brands across the EU and US. 17 brands advertise it on Meta right now, and new-ad activity grew 150% in the last 30 days. Germany shows the heaviest advertising, while Switzerland has the largest shelf. The median EU shelf price sits around €28.
New Barley ads launched per month on Meta — last 6 months.
How brands use Barley, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 122 | 50 | 186 | 7 | €32.99 |
| United Kingdom | 207 | 65 | 1 | 1 | £24.95 |
| France | 11 | 9 | 3 | 2 | €25.50 |
| Italy | 22 | 13 | 1 | 1 | €22.90 |
| Spain | 26 | 10 | — | — | €33.60 |
| Romania | 91 | 25 | 38 | 3 | 155.00 RON |
| United States | 36 | 26 | — | — | $40.95 |
| Austria | 21 | 12 | 35 | 3 | €26.90 |
Who is on the shelf right now
Top brands by number of Barley products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Orz (grass) | 133 |
| Orz (instant) | 127 |
| Orz (sprouts) Extract | 124 |
| Orz (protein) | 70 |
| Hordeum vulgare L. | 63 |
| Orz (isolate) | 46 |
Regulatory & positioning
| Botanical source | Hordeum vulgare |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | cholesterol, heart health, gut health |
Where Barley shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Barley?
Barley (Hordeum vulgare) is a cereal grain commonly used as a plant-based ingredient in dietary supplements. It contains various bioactive compounds, including dietary fibers such as beta-glucans, which contribute to its functional properties. Barley is frequently incorporated into formulations aimed at cholesterol management, heart health, and gut health. It is typically found in fiber blends, heart health complexes, and digestive support products. As a botanical source, barley offers a natural option for supplement formulators seeking plant-derived ingredients with applications in cardiovascular and digestive wellness categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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