Baobab on the European supplement market
Most ingredient pages tell you what Baobab is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 32 Baobab products from 15 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €41.
New Baobab ads launched per month on Meta — last 6 months.
How brands use Baobab, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 14 | 6 | — | — | €40.88 |
| United Kingdom | 1 | 1 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Romania | 12 | 3 | — | — | 178.00 RON |
| United States | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Baobab products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Adansonia digitata Extract | 31 |
| Adansonia digitata L. | 1 |
Regulatory & positioning
| Botanical source | Adansonia digitata |
|---|---|
| Novel food status | Authorised novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, energy |
No EFSA-authorized health claim exists for Baobab, yet brands market it for immunity, energy — the gap between claim and positioning is itself a competitive signal.
Where Baobab shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Baobab?
Baobab (Adansonia digitata) is a plant-based ingredient derived from the fruit of the baobab tree. It is commonly used as a botanical extract in dietary supplements. Baobab is incorporated into formulations marketed for immunity and energy, often valued for its nutrient profile including vitamins, minerals, and dietary fiber. It is typically found in powdered or powdered extract form and used in a variety of supplement formats such as capsules, powders, and functional beverages. Its natural origin and nutrient content make it a popular choice for products targeting general wellness categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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