Banaba on the European supplement market
Most ingredient pages tell you what Banaba is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 52 Banaba products from 37 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Banaba ads launched per month on Meta — last 6 months.
How brands use Banaba, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | — |
| United Kingdom | 13 | 7 | — | — | £34.17 |
| France | 1 | 1 | — | — | — |
| Italy | 4 | 4 | 1 | 1 | — |
| Spain | 3 | 2 | — | — | — |
| Romania | 5 | 2 | — | — | 119.00 RON |
| United States | 14 | 13 | — | — | $46.99 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Banaba products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lagerstroemia speciosa Extract | 40 |
| Banaba | 6 |
| Banaba (acid) | 4 |
| Corosolic Acid | 2 |
| Banaba Extract | 2 |
Regulatory & positioning
| Botanical source | Lagerstroemia speciosa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar |
No EFSA-authorized health claim exists for Banaba, yet brands market it for blood sugar — the gap between claim and positioning is itself a competitive signal.
Where Banaba shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Banaba?
Banaba (Lagerstroemia speciosa) is a botanical extract derived from the leaves of the Banaba tree. It is commonly used in dietary supplements formulated for blood sugar management. As a plant-based ingredient, Banaba is often included in products marketed for metabolic health and glycemic support. Its active components include corosolic acid and ellagitannins, which contribute to its profile as a botanical extract. Banaba is typically found in formulations targeting consumers interested in natural approaches to maintaining balanced blood sugar levels.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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