Baikal on the European supplement market
Most ingredient pages tell you what Baikal is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 71 Baikal products from 47 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €40.
New Baikal ads launched per month on Meta — last 6 months.
How brands use Baikal, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 8 | 6 | — | — | €57.40 |
| United Kingdom | 10 | 6 | — | — | £16.99 |
| France | 8 | 5 | — | — | €23.40 |
| Italy | 5 | 4 | 2 | 2 | — |
| Spain | 3 | 3 | — | — | — |
| Romania | 9 | 3 | 7 | 1 | 137.50 RON |
| United States | 19 | 13 | — | — | $43.95 |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Baikal products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Scutelărie Extract | 46 |
| Baicalin | 8 |
| Baikal Skullcap | 4 |
| Baikal Skullcap | 4 |
| Baikal Skullcap | 3 |
| Baikal Skullcap | 3 |
Regulatory & positioning
| Botanical source | Scutellaria baicalensis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, brain health |
No EFSA-authorized health claim exists for Baikal, yet brands market it for immunity, brain health — the gap between claim and positioning is itself a competitive signal.
Where Baikal shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Baikal?
Baikal (Scutellaria baicalensis) is a botanical extract derived from the roots of the Baikal skullcap plant. It is commonly used in dietary supplements formulated for immunity and brain health. As a plant extract, Baikal contains various flavonoids and other phytochemicals that are of interest in supplement development. Its inclusion is typical in products marketed for cognitive function and immune system support. Baikal is often combined with other botanical ingredients to create multi-targeted formulations within the nutraceutical sector.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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