Bael on the European supplement market
Most ingredient pages tell you what Bael is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 29 Bael products from 15 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Bael, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 17 | 5 | — | — | £29.00 |
| France | 1 | 1 | — | — | — |
| Romania | 5 | 4 | — | — | 79.00 RON |
| United States | 4 | 3 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Bael products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bael (extract) | 25 |
| Bael (extract) (leaves) | 4 |
Regulatory & positioning
| Botanical source | Aegle marmelos |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Bael, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Bael shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bael?
Bael (Aegle marmelos) is a botanical extract derived from the fruit of the Bael tree. It is commonly used in dietary supplements formulated for gut health and immunity. Bael extract contains various phytochemicals, including polyphenols and flavonoids, which contribute to its inclusion in herbal blends. This ingredient is typically found in products marketed for digestive wellness and immune system support, often combined with other botanicals or nutrients targeting similar consumer needs.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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