Bacopa on the European supplement market
Most ingredient pages tell you what Bacopa is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 603 Bacopa products from 296 brands across the EU and US. 38 brands advertise it on Meta right now, and new-ad activity grew 8% in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €31.
New Bacopa ads launched per month on Meta — last 6 months.
How brands use Bacopa, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 72 | 36 | — | — | €39.90 |
| United Kingdom | 155 | 56 | 43 | 2 | £39.99 |
| France | 29 | 21 | 7 | 3 | €29.99 |
| Italy | 47 | 28 | 24 | 8 | €22.90 |
| Spain | 64 | 39 | 113 | 7 | €29.97 |
| Romania | 114 | 38 | 24 | 8 | 93.81 RON |
| United States | 73 | 43 | 5 | 5 | $42.45 |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Bacopa products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bacopa Extract | 302 |
| Bacopa monnieri (L.) Wettst. | 94 |
| Bacopa (dried leaf powder) | 50 |
| Bacosides | 49 |
| Bacopa | 27 |
| Bacopa (bacosides) | 24 |
Regulatory & positioning
| Botanical source | Bacopa monnieri |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health, longevity |
No EFSA-authorized health claim exists for Bacopa, yet brands market it for brain health, longevity — the gap between claim and positioning is itself a competitive signal.
Where Bacopa shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bacopa?
Bacopa monnieri is a botanical extract derived from a creeping herb commonly used in traditional medicine. It is classified as a plant extract and is frequently incorporated into dietary supplements. Bacopa is used in products marketed for brain health and cognitive function, as well as in formulations targeting longevity and mental performance. Its inclusion is often aimed at consumers interested in nootropic or adaptogenic supplements. Bacopa extracts typically contain active compounds such as bacosides, which are believed to contribute to its characteristic profile.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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