Bacillus Subtilis on the European supplement market
Most ingredient pages tell you what Bacillus Subtilis is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 177 Bacillus Subtilis products from 88 brands across the EU and US. 22 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €36.
New Bacillus Subtilis ads launched per month on Meta — last 6 months.
How brands use Bacillus Subtilis, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 26 | 11 | 137 | 17 | €37.90 |
| United Kingdom | 61 | 17 | — | — | £29.50 |
| France | 4 | 2 | — | — | — |
| Italy | 12 | 7 | — | — | €33.10 |
| Spain | 3 | 3 | — | — | — |
| Romania | 20 | 11 | — | — | 60.92 RON |
| United States | 36 | 27 | — | — | $34.87 |
| Austria | 0 | 0 | 7 | 3 | — |
Who is on the shelf right now
Top brands by number of Bacillus Subtilis products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bacillus subtilis PB6 | 37 |
| Bacillus subtilis (DE111) | 36 |
| Bacillus subtilis Extract | 27 |
| Bacillus subtilis (strain DE111®) | 20 |
| Bacillus subtilis (menaquinone) | 10 |
| Bacillus subtilis (natto) | 8 |
Regulatory & positioning
| Botanical source | Bacillus subtilis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, immunity |
Where Bacillus Subtilis shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bacillus Subtilis?
Bacillus subtilis is a probiotic bacterium commonly used as an ingredient in dietary supplements. It belongs to the Bacillus genus and is known for its spore-forming capability, which contributes to its stability in various formulations. Bacillus subtilis is typically included in products marketed for gut health and immunity. It is found in a range of supplement formats, including capsules, powders, and functional foods, where it is combined with other probiotic strains or prebiotics to support product diversity.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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