Bacillus coagulans on the European supplement market
Most ingredient pages tell you what Bacillus coagulans is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 446 Bacillus coagulans products from 189 brands across the EU and US. 24 brands advertise it on Meta right now, and new-ad activity cooled 30% in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €31.
New Bacillus coagulans ads launched per month on Meta — last 6 months.
How brands use Bacillus coagulans, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 40 | 18 | 13 | 3 | €49.90 |
| United Kingdom | 157 | 47 | 1 | 1 | £29.99 |
| France | 44 | 22 | 26 | 7 | €30.50 |
| Italy | 39 | 22 | 3 | 2 | €19.95 |
| Spain | 57 | 17 | 95 | 1 | €25.32 |
| Romania | 31 | 17 | 16 | 2 | 159.00 RON |
| United States | 45 | 28 | 3 | 2 | $32.44 |
| Austria | 2 | 2 | 19 | 2 | — |
Who is on the shelf right now
Top brands by number of Bacillus coagulans products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Bacillus coagulans | 344 |
| Bacillus coagulans (Unique IS-2®) | 16 |
| Bacillus coagulans (spores) | 10 |
| Bacillus coagulans (spore) | 7 |
| Bacillus coagulans (probiotic) | 7 |
| Bacillus coagulans & subtilis | 7 |
Regulatory & positioning
| Botanical source | Bacillus coagulans and Bacillus subtilis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Bacillus coagulans, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Bacillus coagulans shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Bacillus coagulans?
Bacillus coagulans is a probiotic bacterium commonly used in dietary supplements. It belongs to the genus Bacillus and is known for its spore-forming ability, which contributes to its stability in various formulations. Bacillus coagulans is frequently included in products marketed for gut health and immune system support. It is often found in capsules, powders, and functional foods designed to deliver live microorganisms. This ingredient is valued for its potential to remain viable through processing and storage, making it a popular choice in the probiotic category.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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