Astragalus on the European supplement market
Most ingredient pages tell you what Astragalus is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 567 Astragalus products from 219 brands across the EU and US. 15 brands advertise it on Meta right now, and new-ad activity cooled 82% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €30.
New Astragalus ads launched per month on Meta — last 6 months.
How brands use Astragalus, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 48 | 29 | 1 | 1 | €29.90 |
| United Kingdom | 102 | 41 | — | — | £34.99 |
| France | 21 | 10 | 4 | 3 | €30.35 |
| Italy | 26 | 19 | 2 | 2 | €23.20 |
| Spain | 31 | 16 | 4 | 2 | €33.24 |
| Romania | 179 | 32 | 37 | 7 | 64.00 RON |
| United States | 90 | 44 | — | — | $39.95 |
| Austria | 6 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Astragalus products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Astragal Extract | 171 |
| Astragalus mongholicus Bunge | 98 |
| Astragalus Extract | 75 |
| Unghia găinii (polysaccharides) | 71 |
| Astragal | 53 |
| Astragalus | 19 |
Regulatory & positioning
| Botanical source | Astragalus membranaceus |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, heart health |
No EFSA-authorized health claim exists for Astragalus, yet brands market it for immunity, heart health — the gap between claim and positioning is itself a competitive signal.
Where Astragalus shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Astragalus?
Astragalus (Astragalus membranaceus) is a botanical extract derived from the root of a perennial plant commonly used in traditional medicine. It is classified as a plant/botanical extract and is frequently included in dietary supplements. Astragalus is used in products marketed for immunity and heart health. It is often formulated in combination with other herbal ingredients to target general wellness and vitality. The extract contains various bioactive compounds such as saponins, flavonoids, and polysaccharides, which contribute to its profile as a botanical ingredient in supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access