Astaxanthin on the European supplement market
Most ingredient pages tell you what Astaxanthin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 983 Astaxanthin products from 466 brands across the EU and US. 98 brands advertise it on Meta right now, and new-ad activity cooled 24% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €43.
New Astaxanthin ads launched per month on Meta — last 6 months.
How brands use Astaxanthin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 161 | 88 | 62 | 17 | €29.99 |
| United Kingdom | 238 | 98 | 133 | 8 | £36.45 |
| France | 48 | 30 | 11 | 7 | €34.93 |
| Italy | 92 | 46 | 96 | 16 | €29.90 |
| Spain | 78 | 48 | 30 | 7 | €37.15 |
| Romania | 102 | 41 | 119 | 14 | 188.10 RON |
| United States | 107 | 46 | 80 | 10 | $39.95 |
| Austria | 25 | 9 | 23 | 4 | CHF 152.30 |
Who is on the shelf right now
Top brands by number of Astaxanthin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Astaxantina | 595 |
| Astaxantină Extract | 179 |
| Haematococcus pluvialis Extract | 42 |
| Astaxantina (broken cells) | 33 |
| Astaxantină (natural) | 30 |
| Marine Astaxanthin | 25 |
Regulatory & positioning
| Botanical source | Astaxanthin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | immunity, beauty, joint health |
Where Astaxanthin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Astaxanthin?
Astaxanthin is a naturally occurring carotenoid pigment classified as a plant-based antioxidant. It is commonly extracted from microalgae and used as an ingredient in dietary supplements. Astaxanthin is frequently included in formulations marketed for immunity, beauty, and joint health. Its distinctive red-orange color and antioxidant properties make it a popular choice in products aimed at skin health and overall wellness. Typically, astaxanthin is incorporated into softgels, capsules, and functional foods within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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