Ash on the European supplement market
Most ingredient pages tell you what Ash is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 99 Ash products from 44 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €22.
New Ash ads launched per month on Meta — last 6 months.
How brands use Ash, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 2 | — | — | — |
| France | 13 | 5 | — | — | €19.90 |
| Italy | 16 | 12 | 4 | 3 | €21.15 |
| Spain | 7 | 5 | — | — | €24.35 |
| Romania | 60 | 19 | 5 | 2 | 39.00 RON |
| United States | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Ash products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Frasin | 38 |
| Fraxinus excelsior seed Extract | 31 |
| Frasin (glycerinated bud macerate) | 6 |
| Ash Extract | 5 |
| Frasin (buds) | 5 |
| Frasin (folium) | 4 |
Regulatory & positioning
| Botanical source | Fraxinus excelsior |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood pressure, weight loss |
No EFSA-authorized health claim exists for Ash, yet brands market it for blood pressure, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Ash shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Ash?
Ash (Fraxinus excelsior) is a botanical extract derived from the leaves and bark of the ash tree. It is commonly incorporated into dietary supplements, particularly those marketed for blood pressure management and weight loss. As a plant-based ingredient, ash is valued for its traditional use in herbal formulations. It is typically found in products targeting cardiovascular health and metabolic support, often combined with other botanical extracts or nutrients. Ash extract is recognized for its distinct phytochemical profile, which includes various bioactive compounds.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access