Arugula on the European supplement market
Most ingredient pages tell you what Arugula is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 48 Arugula products from 32 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity cooled 91% in the last 30 days. France shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €31.
New Arugula ads launched per month on Meta — last 6 months.
How brands use Arugula, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 5 | 2 | — | — | £38.00 |
| France | 18 | 15 | 30 | 4 | €31.00 |
| Italy | 8 | 4 | 3 | 2 | €30.25 |
| Spain | 3 | 3 | 4 | 1 | — |
| Romania | 10 | 5 | 1 | 1 | 226.00 RON |
| United States | 1 | 1 | — | — | — |
| Poland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Arugula products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Eruca sativa hidrolizata Extract | 36 |
| Frunza de eruca sativa hidrolizata Hidrolizat | 8 |
| Rucola Extract | 2 |
| Eruca sativa (L.) Mill. | 1 |
| Eruca vesicaria | 1 |
Regulatory & positioning
| Botanical source | Eruca sativa |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Arugula, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Arugula shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Arugula?
Arugula (Eruca sativa) is a leafy green plant classified as a botanical ingredient. It is commonly incorporated into dietary supplements as a powdered extract or in dried leaf form. Arugula is used in products marketed for beauty, often included for its profile of vitamins, minerals, and phytochemicals. Its inclusion in formulations is typically aimed at complementing other botanical or nutrient components. Arugula-based ingredients are found in various supplement formats such as capsules, tablets, and powders, targeting consumers interested in plant-derived options within the beauty segment.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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