Artemisia on the European supplement market
Most ingredient pages tell you what Artemisia is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 36 Artemisia products from 20 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Artemisia ads launched per month on Meta — last 6 months.
How brands use Artemisia, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 2 | 1 | — | — | — |
| France | 4 | 1 | 2 | 1 | — |
| Romania | 5 | 2 | — | — | 99.99 RON |
| United States | 19 | 11 | — | — | $49.97 |
| Austria | 1 | 1 | — | — | — |
| Poland | 1 | 1 | — | — | — |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Artemisia products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Sweet Wormwood | 10 |
| Wormwood | 10 |
| Sweet Wormwood | 6 |
| Sweet Wormwood | 4 |
| Wormwood | 3 |
| Armurariu (derivative) | 1 |
Regulatory & positioning
| Botanical source | Artemisia annua |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity, liver health |
No EFSA-authorized health claim exists for Artemisia, yet brands market it for gut health, immunity, liver health — the gap between claim and positioning is itself a competitive signal.
Where Artemisia shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Artemisia?
Artemisia annua is a botanical extract derived from the Artemisia plant species. It is commonly incorporated into dietary supplements aimed at gut health, immunity, and liver health. This plant extract contains various bioactive compounds and is used in formulations targeting overall wellness. Artemisia is often found in herbal blends and complex supplement formulas where botanical ingredients are desired for their traditional use profiles. Its inclusion is primarily in products marketed for digestive support, immune system modulation, and liver-related applications, without specific claims regarding its effects.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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