Aronia on the European supplement market
Most ingredient pages tell you what Aronia is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 184 Aronia products from 74 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €53.
New Aronia ads launched per month on Meta — last 6 months.
How brands use Aronia, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 36 | 21 | 10 | 2 | €35.40 |
| United Kingdom | 11 | 7 | — | — | £36.00 |
| France | 5 | 3 | — | — | €89.90 |
| Italy | 3 | 3 | — | — | — |
| Spain | 6 | 5 | — | — | — |
| Romania | 50 | 14 | 6 | 3 | 148.00 RON |
| United States | 5 | 4 | — | — | $19.95 |
| Austria | 25 | 2 | 1 | 1 | CHF 247.60 |
Who is on the shelf right now
Top brands by number of Aronia products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Aronia Extract | 64 |
| Aronia melanocarpa (Michx.) Elliott | 39 |
| Aronia (fruit) | 16 |
| Aronia (pomace) | 10 |
| Aronia (pomace powder) | 7 |
| Aronia melanocarpa (fiber) | 5 |
Regulatory & positioning
| Botanical source | Aronia melanocarpa |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | heart health, immunity, longevity |
Where Aronia shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Aronia?
Aronia (Aronia melanocarpa) is a botanical extract derived from the berries of the chokeberry plant. It is rich in polyphenols, including anthocyanins and flavonoids, which contribute to its antioxidant profile. Aronia extract is commonly used in dietary supplements formulated for heart health, immunity, and longevity. Its inclusion is favored in products targeting consumers interested in plant-based ingredients with potential antioxidant properties. Formulators often incorporate Aronia in capsules, powders, and functional beverages within the natural supplement category.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access