Arjuna on the European supplement market
Most ingredient pages tell you what Arjuna is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 51 Arjuna products from 22 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €47.
New Arjuna ads launched per month on Meta — last 6 months.
How brands use Arjuna, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | €47.45 |
| United Kingdom | 15 | 5 | — | — | £44.99 |
| Romania | 18 | 5 | — | — | 53.00 RON |
| United States | 9 | 5 | — | — | $49.99 |
| Switzerland | 1 | 1 | — | — | — |
| Poland | 1 | 1 | — | — | — |
| Hungary | 1 | 1 | — | — | — |
| BG | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Arjuna products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Terminalia arjuna (Roxb. ex DC.) Wight & Arn. | 27 |
| Terminalia arjuna | 19 |
| Terminalia arjuna | 3 |
| Terminalia Arjuna | 3 |
| Arjunophenols | 1 |
| Arjunolic Acid | 1 |
Regulatory & positioning
| Botanical source | Terminalia arjuna |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, liver health |
No EFSA-authorized health claim exists for Arjuna, yet brands market it for heart health, liver health — the gap between claim and positioning is itself a competitive signal.
Where Arjuna shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Arjuna?
Arjuna (Terminalia arjuna) is a botanical extract derived from the bark of the Terminalia arjuna tree. It is commonly incorporated into dietary supplements marketed for heart health and liver health. The extract contains a variety of bioactive compounds, including tannins, flavonoids, and glycosides. Arjuna is typically used in formulations targeting cardiovascular wellness and hepatic support, often combined with other botanical or nutrient ingredients to complement these applications.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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