Arbutin on the European supplement market
Most ingredient pages tell you what Arbutin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 224 Arbutin products from 131 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €24.
New Arbutin ads launched per month on Meta — last 6 months.
How brands use Arbutin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 14 | 8 | — | — | €23.28 |
| United Kingdom | 23 | 17 | — | — | £20.98 |
| France | 10 | 8 | — | — | €32.50 |
| Italy | 54 | 30 | 5 | 4 | €21.90 |
| Spain | 22 | 16 | — | — | €19.95 |
| Romania | 40 | 18 | 11 | 4 | 76.60 RON |
| United States | 42 | 22 | — | — | $27.95 |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Arbutin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Arbutin | 131 |
| Bearberry | 15 |
| Arbutin (leaf and fruit) | 13 |
| Arbutin (folium 25% in arbutini) | 10 |
| Bearberry | 10 |
| Arbutin (folium) | 10 |
Regulatory & positioning
| Botanical source | Arctostaphylos uva-ursi |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty, urinary kidney |
No EFSA-authorized health claim exists for Arbutin, yet brands market it for beauty, urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Arbutin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Arbutin?
Arbutin is a plant-derived compound extracted primarily from Arctostaphylos uva-ursi (bearberry). It is classified as a botanical extract and is commonly incorporated into dietary supplements. Arbutin is used in products marketed for beauty and skin care, as well as in formulations targeting urinary and kidney health. Its inclusion in supplements is based on its natural origin and traditional use in these categories. Formulators often select arbutin for its compatibility with other botanical ingredients in complex blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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