Apricot on the European supplement market
Most ingredient pages tell you what Apricot is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 28 Apricot products from 23 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity grew 10% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
New Apricot ads launched per month on Meta — last 6 months.
How brands use Apricot, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 4 | — | — | — |
| United Kingdom | 5 | 4 | 77 | 1 | £6.39 |
| France | 2 | 2 | 2 | 1 | — |
| Italy | 1 | 1 | — | — | — |
| Spain | 2 | 1 | — | — | — |
| Romania | 5 | 5 | — | — | — |
| United States | 2 | 1 | — | — | — |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Apricot products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cais | 10 |
| Bitter Apricot Kernels | 5 |
| Cais Extract | 3 |
| Cais (kernel powder) | 3 |
| Cais (freeze-dried powder) | 2 |
| Cais (fruit) (dried) | 1 |
Regulatory & positioning
| Botanical source | Prunus armeniaca |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty, immunity |
No EFSA-authorized health claim exists for Apricot, yet brands market it for beauty, immunity — the gap between claim and positioning is itself a competitive signal.
Where Apricot shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Apricot?
Apricot (Prunus armeniaca) is a botanical ingredient derived from the fruit of the apricot tree. It is commonly used in supplement formulations as a source of natural antioxidants, vitamins, and bioactive compounds. Apricot extracts or powders are frequently included in products marketed for beauty and immunity, often aimed at skin health and general wellness. The ingredient is typically incorporated in dietary supplements such as capsules, powders, and functional beverages, where its plant-based profile aligns with consumer demand for natural and fruit-derived components.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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