Apple Cider Vinegar & Kombucha on the European supplement market
Most ingredient pages tell you what Apple Cider Vinegar & Kombucha is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 38 Apple Cider Vinegar & Kombucha products from 28 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €35.
New Apple Cider Vinegar & Kombucha ads launched per month on Meta — last 6 months.
How brands use Apple Cider Vinegar & Kombucha, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 13 | 7 | 1 | 1 | €39.90 |
| United Kingdom | 3 | 3 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 2 | 1 | — | — | — |
| Spain | 8 | 6 | — | — | €29.95 |
| Romania | 5 | 4 | — | — | 179.00 RON |
| United States | 2 | 2 | 1 | 1 | — |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Apple Cider Vinegar & Kombucha products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Apple | 27 |
| Apple Cider Vinegar & Kombucha Extract | 3 |
| Apple | 2 |
| Oțet de mere și kombucha (fiber) | 2 |
| Oțet de mere și kombucha (pectin) | 2 |
| Malus domestica & kombucha culture | 2 |
Regulatory & positioning
| Botanical source | Malus domestica & kombucha culture |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Apple Cider Vinegar & Kombucha, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Apple Cider Vinegar & Kombucha shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Apple Cider Vinegar & Kombucha?
Apple Cider Vinegar & Kombucha (Malus domestica & kombucha culture) combine a botanical extract derived from apples with a fermented probiotic culture. Apple cider vinegar is a plant-based extract obtained through the fermentation of apple juice, while kombucha is a symbiotic culture of bacteria and yeast (SCOBY) used in fermentation. These ingredients are commonly incorporated in dietary supplements aimed at gut health and immunity. They are typically found in formulations such as capsules, powders, and functional beverages targeting digestive wellness and immune system support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access