Apple Cider Vinegar on the European supplement market
Most ingredient pages tell you what Apple Cider Vinegar is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 487 Apple Cider Vinegar products from 243 brands across the EU and US. 65 brands advertise it on Meta right now, and new-ad activity cooled 15% in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €27.
New Apple Cider Vinegar ads launched per month on Meta — last 6 months.
How brands use Apple Cider Vinegar, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 76 | 35 | 127 | 14 | €39.97 |
| United Kingdom | 147 | 63 | 9 | 5 | £24.95 |
| France | 38 | 17 | 36 | 10 | €22.90 |
| Italy | 33 | 23 | 15 | 4 | €24.00 |
| Spain | 35 | 23 | 193 | 11 | €29.68 |
| Romania | 50 | 28 | 53 | 5 | 124.27 RON |
| United States | 56 | 26 | 7 | 6 | $33.00 |
| Austria | 6 | 5 | 7 | 1 | €19.99 |
Who is on the shelf right now
Top brands by number of Apple Cider Vinegar products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Oțet din cidru de mere | 428 |
| Oțet de mere Extract | 31 |
| Malus pumila Mill. | 12 |
| Oțet de mere (with mother) | 5 |
| Oțet de mere (complex) | 2 |
| Oțet de mere (flower essence) | 2 |
Regulatory & positioning
| Botanical source | Apple Cider Vinegar |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | weight loss, gut health, liver health |
Where Apple Cider Vinegar shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Apple Cider Vinegar?
Apple Cider Vinegar is a fermented botanical extract derived from apples. It contains acetic acid and various organic compounds resulting from the fermentation process. This ingredient is commonly included in dietary supplements targeting weight management, digestive health, and liver function. Apple Cider Vinegar is typically found in liquid form, capsules, or gummies, and is used in products marketed for gut health, detoxification, and metabolic support. Its inclusion in formulations aims to leverage its traditional use and consumer interest in natural, fermented ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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