Apple on the European supplement market
Most ingredient pages tell you what Apple is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 409 Apple products from 229 brands across the EU and US. 35 brands advertise it on Meta right now, and new-ad activity grew 96% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €27.
New Apple ads launched per month on Meta — last 6 months.
How brands use Apple, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 68 | 35 | 146 | 8 | €39.80 |
| United Kingdom | 101 | 47 | — | — | £29.75 |
| France | 25 | 14 | 9 | 5 | €29.95 |
| Italy | 34 | 25 | 8 | 4 | €20.30 |
| Spain | 35 | 21 | 3 | 2 | €20.15 |
| Romania | 47 | 18 | 32 | 5 | 85.00 RON |
| United States | 48 | 35 | 1 | 1 | $39.99 |
| Austria | 7 | 6 | 9 | 4 | €24.95 |
Who is on the shelf right now
Top brands by number of Apple products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Măr | 87 |
| Măr (apple) | 79 |
| Măr Extract | 75 |
| Măr (fruit) (organic flavor) | 58 |
| Măr (fruit) Extract | 34 |
| Măr (pectin) | 22 |
Regulatory & positioning
| Botanical source | Malus domestica |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, gut health, heart health |
No EFSA-authorized health claim exists for Apple, yet brands market it for weight loss, gut health, heart health — the gap between claim and positioning is itself a competitive signal.
Where Apple shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Apple?
Apple (Malus domestica) is a plant-derived ingredient commonly used in supplement formulations as a botanical extract or powdered fruit. It is included in products marketed for weight loss, gut health, and heart health. Apples contain a variety of phytochemicals, dietary fiber, and naturally occurring sugars, making them a versatile component in dietary supplements. The ingredient is often utilized for its profile of polyphenols and soluble fiber, which are valued in formulations aimed at digestive wellness and metabolic support. Apple extracts can be found in capsules, powders, and functional blends targeting overall wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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