Apigenin on the European supplement market
Most ingredient pages tell you what Apigenin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 141 Apigenin products from 79 brands across the EU and US. 12 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €30.
New Apigenin ads launched per month on Meta — last 6 months.
How brands use Apigenin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 19 | 10 | 2 | 2 | €34.90 |
| United Kingdom | 39 | 18 | — | — | £38.95 |
| France | 2 | 2 | — | — | — |
| Italy | 8 | 7 | — | — | €24.95 |
| Spain | 5 | 4 | — | — | — |
| Romania | 12 | 11 | 1 | 1 | 246.00 RON |
| United States | 47 | 21 | 13 | 7 | $58.69 |
| Poland | 0 | 0 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Apigenin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Apigenin | 81 |
| Apigenina Extract | 19 |
| Apigenin Liposomal | 18 |
| Apigenina (ApiAge®) | 16 |
| Apigenina (glycoside) | 5 |
| Apigenina (pure) | 2 |
Regulatory & positioning
| Botanical source | Apigenin |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health, stress |
No EFSA-authorized health claim exists for Apigenin, yet brands market it for brain health, stress — the gap between claim and positioning is itself a competitive signal.
Where Apigenin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Apigenin?
Apigenin is a naturally occurring flavonoid found in various plants and herbs. It is classified as a plant-derived polyphenol and is commonly included in botanical extracts. Apigenin is used in dietary supplements, particularly those marketed for brain health and stress mood support. Its inclusion is often aimed at formulations targeting cognitive function and emotional well-being. Apigenin is typically sourced from chamomile, parsley, and celery, among other botanicals, and is valued for its role as a bioactive compound within plant-based supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access