Anise on the European supplement market
Most ingredient pages tell you what Anise is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 302 Anise products from 127 brands across the EU and US. 14 brands advertise it on Meta right now, and new-ad activity cooled 50% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €19.
New Anise ads launched per month on Meta — last 6 months.
How brands use Anise, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 48 | 20 | 3 | 2 | €19.33 |
| United Kingdom | 10 | 6 | — | — | £10.99 |
| France | 7 | 4 | 6 | 2 | €15.80 |
| Italy | 43 | 16 | 8 | 3 | €16.40 |
| Spain | 41 | 23 | 3 | 2 | €18.10 |
| Romania | 111 | 32 | 10 | 5 | 42.15 RON |
| United States | 13 | 5 | — | — | $45.99 |
| Austria | 6 | 5 | — | — | €26.65 |
Who is on the shelf right now
Top brands by number of Anise products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Anason | 79 |
| Fructe de Anason (extract) | 78 |
| Anise Essential Oil | 38 |
| Anise Extract | 22 |
| Anason (green fruit) | 17 |
| Anason (herb) | 13 |
Regulatory & positioning
| Botanical source | Pimpinella anisum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, gut health, immunity |
No EFSA-authorized health claim exists for Anise, yet brands market it for respiratory, gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Anise shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Anise?
Anise (Pimpinella anisum) is a botanical extract derived from the seeds of the anise plant. It is commonly incorporated into dietary supplements formulated for respiratory health, digestive support, and immune system maintenance. Anise contains essential oils, including anethole, which contribute to its characteristic aroma and flavor. Its use in supplement formulations is primarily for products marketed for respiratory, gut health, and immunity purposes. Anise is valued for its aromatic properties and is often included in herbal blends and natural ingredient complexes.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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