Andrographis on the European supplement market
Most ingredient pages tell you what Andrographis is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 113 Andrographis products from 60 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity cooled 50% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €32.
New Andrographis ads launched per month on Meta — last 6 months.
How brands use Andrographis, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 10 | 6 | — | — | €34.90 |
| United Kingdom | 23 | 10 | — | — | £26.53 |
| France | 2 | 1 | — | — | — |
| Italy | 7 | 5 | — | — | €16.50 |
| Spain | 4 | 3 | — | — | — |
| Romania | 32 | 15 | 8 | 1 | 42.43 RON |
| United States | 12 | 7 | 2 | 1 | $35.96 |
| Austria | 4 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Andrographis products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Andrographis Extract | 51 |
| Andrographis paniculata (Burm. f.) Nees | 34 |
| Andrographis (folium) | 7 |
| Andrographis (tincture) | 7 |
| Andrographis | 6 |
| Andrographis (10% andrographolide) | 3 |
Regulatory & positioning
| Botanical source | Andrographis paniculata |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, blood sugar, liver health |
No EFSA-authorized health claim exists for Andrographis, yet brands market it for immunity, blood sugar, liver health — the gap between claim and positioning is itself a competitive signal.
Where Andrographis shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Andrographis?
Andrographis (Andrographis paniculata) is a botanical extract derived from the leaves and stems of a plant native to South Asia. It is classified as a herbal ingredient commonly used in dietary supplements. Andrographis is frequently included in formulations marketed for immunity, blood sugar management, and liver health. Its incorporation is typical in products such as immune support blends, metabolic health supplements, and liver detox formulations. The extract contains various bioactive compounds, including diterpenoids and flavonoids, which contribute to its profile as a botanical ingredient in the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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