Amla on the European supplement market
Most ingredient pages tell you what Amla is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 359 Amla products from 141 brands across the EU and US. 18 brands advertise it on Meta right now, and new-ad activity cooled 20% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €36.
New Amla ads launched per month on Meta — last 6 months.
How brands use Amla, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 64 | 26 | 29 | 4 | €39.40 |
| United Kingdom | 119 | 38 | 12 | 1 | £34.49 |
| France | 10 | 6 | 58 | 5 | €41.70 |
| Italy | 7 | 6 | 2 | 1 | €31.98 |
| Spain | 13 | 8 | — | — | €29.90 |
| Romania | 61 | 20 | 2 | 1 | 45.37 RON |
| United States | 61 | 26 | 31 | 3 | $39.99 |
| Switzerland | 8 | 4 | 13 | 1 | CHF 29.90 |
Who is on the shelf right now
Top brands by number of Amla products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Amla Extract | 150 |
| Indian Gooseberry | 54 |
| Amla Extract | 44 |
| Amla (fruit powder) | 25 |
| Emblica officinalis (fruit powder) | 24 |
| Emblica officinalis Gaertn. | 17 |
Regulatory & positioning
| Botanical source | Emblica officinalis |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | longevity, immunity, energy |
Where Amla shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Amla?
Amla (Emblica officinalis) is a botanical extract derived from the fruit of the Indian gooseberry tree. It is rich in natural compounds such as vitamin C and polyphenols. Amla is commonly incorporated into dietary supplements aimed at longevity, immunity, and energy support. Its inclusion is popular in formulations targeting overall wellness and antioxidant properties. Typically, amla extract is used in combination with other botanicals or nutrients to create synergistic blends in capsules, powders, and functional beverages.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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