Amino acids on the European supplement market
Most ingredient pages tell you what Amino acids is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 133 Amino acids products from 78 brands across the EU and US. 17 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Hungary shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €35.
New Amino acids ads launched per month on Meta — last 6 months.
How brands use Amino acids, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 8 | 6 | — | — | €19.90 |
| United Kingdom | 17 | 10 | — | — | £110.07 |
| France | 1 | 1 | — | — | — |
| Italy | 33 | 10 | 2 | 2 | €35.00 |
| Spain | 13 | 13 | — | — | €51.27 |
| Romania | 10 | 4 | — | — | 239.50 RON |
| United States | 22 | 18 | — | — | $44.14 |
| Austria | 15 | 4 | — | — | CHF 229.25 |
Who is on the shelf right now
Top brands by number of Amino acids products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Amino acids Hidrolizat | 23 |
| Amino acids (branched chain) | 17 |
| Amino acids (essential) | 15 |
| Amino acids (complex) | 14 |
| Amino acids (fermented) | 13 |
| Amino acids (L-glutamine) | 9 |
Regulatory & positioning
| Botanical source | Amino acids |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | muscle mass, sports recovery |
No EFSA-authorized health claim exists for Amino acids, yet brands market it for muscle mass, sports recovery — the gap between claim and positioning is itself a competitive signal.
Where Amino acids shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Amino acids?
Amino acids are organic compounds that serve as the building blocks of proteins. They are commonly included in dietary supplements, particularly those formulated for muscle mass development and sports recovery. Amino acids can be found in various forms, including individual amino acids, branched-chain amino acids (BCAAs), and essential amino acid blends. These substances are utilized in products targeting athletes and active individuals aiming to support their nutritional needs related to physical activity and muscle maintenance. Amino acids are a fundamental component in the formulation of protein powders, recovery drinks, and performance supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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