American Ginseng on the European supplement market
Most ingredient pages tell you what American Ginseng is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 65 American Ginseng products from 44 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €38.
New American Ginseng ads launched per month on Meta — last 6 months.
How brands use American Ginseng, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 4 | — | — | — |
| United Kingdom | 15 | 9 | — | — | £25.00 |
| France | 2 | 2 | — | — | — |
| Italy | 4 | 2 | 6 | 1 | — |
| Spain | 5 | 3 | — | — | €37.94 |
| Romania | 8 | 6 | — | — | 90.00 RON |
| United States | 24 | 16 | 7 | 1 | $44.49 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of American Ginseng products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ginseng american Extract | 32 |
| Panax quinquefolius L. | 12 |
| Ginseng american (root) | 9 |
| Ginsenosides | 6 |
| Ginseng american (roots) | 4 |
| Ginseng american (herb) | 2 |
Regulatory & positioning
| Botanical source | Panax quinquefolius |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, immunity, heart health |
No EFSA-authorized health claim exists for American Ginseng, yet brands market it for energy, immunity, heart health — the gap between claim and positioning is itself a competitive signal.
Where American Ginseng shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is American Ginseng?
American Ginseng (Panax quinquefolius) is a botanical extract derived from the root of the Panax quinquefolius plant. It is commonly used as an ingredient in dietary supplements formulated for energy, immunity, and heart health. This plant extract is valued in the supplement industry for its adaptogenic properties and is often included in herbal blends, capsules, and functional beverages. Formulators incorporate American Ginseng to cater to consumers seeking natural plant-based ingredients in products marketed for overall wellness and vitality.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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