Amaranth + Policosanols on the European supplement market
Most ingredient pages tell you what Amaranth + Policosanols is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 30 Amaranth + Policosanols products from 18 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €27.
How brands use Amaranth + Policosanols, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 20 | 9 | — | — | €26.90 |
| United Kingdom | 1 | 1 | — | — | — |
| Italy | 2 | 2 | 1 | 1 | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 3 | 2 | — | — | — |
| United States | 2 | 2 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Amaranth + Policosanols products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Amaranth | 9 |
| Wild Spinach | 9 |
| Amaranth | 5 |
| Amaranthus spp. + policosanols | 5 |
| Amaranth | 1 |
| Amaranth | 1 |
Regulatory & positioning
| Botanical source | Amaranthus spp. + policosanols |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | cholesterol, heart health |
No EFSA-authorized health claim exists for Amaranth + Policosanols, yet brands market it for cholesterol, heart health — the gap between claim and positioning is itself a competitive signal.
Where Amaranth + Policosanols shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Amaranth + Policosanols?
Amaranth + Policosanols is a combination of a botanical extract derived from Amaranthus spp. and a mixture of long-chain alcohols known as policosanols. Amaranth is a plant-based source rich in various nutrients, while policosanols are typically extracted from plant waxes such as sugarcane or beeswax. This ingredient combination is commonly used in dietary supplements marketed for cholesterol management and heart health. It is classified as a botanical extract paired with fatty alcohols and is incorporated into formulations targeting cardiovascular wellness and lipid metabolism support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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