Alpha acid on the European supplement market
Most ingredient pages tell you what Alpha acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 725 Alpha acid products from 334 brands across the EU and US. 13 brands advertise it on Meta right now, and new-ad activity cooled 78% in the last 30 days. Poland shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €35.
New Alpha acid ads launched per month on Meta — last 6 months.
How brands use Alpha acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 124 | 49 | — | — | €36.45 |
| United Kingdom | 83 | 46 | 1 | 1 | £40.00 |
| France | 47 | 24 | 3 | 2 | €37.15 |
| Italy | 124 | 52 | 5 | 3 | €31.00 |
| Spain | 69 | 41 | 5 | 4 | €31.75 |
| Romania | 112 | 35 | — | — | 145.00 RON |
| United States | 51 | 27 | 1 | 1 | $50.29 |
| Austria | 28 | 12 | — | — | €40.24 |
Who is on the shelf right now
Top brands by number of Alpha acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Alpha-lipoic acid | 606 |
| Acid | 90 |
| Acid alfa lipoic (sodium R-lipoate) | 9 |
| Acid alfa lipoic (R-enantiomer) | 4 |
| Acid alfa lipoic (R/S-isomers) | 3 |
| Acid alfa lipoic (R-Alpha) | 3 |
Regulatory & positioning
| Botanical source | Alpha acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, longevity, brain health |
No EFSA-authorized health claim exists for Alpha acid, yet brands market it for energy, longevity, brain health — the gap between claim and positioning is itself a competitive signal.
Where Alpha acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Alpha acid?
Alpha acid is a type of plant-derived compound primarily found in hops (Humulus lupulus). It belongs to the class of bitter acids and is commonly used as a botanical extract in dietary supplements. Alpha acid is typically incorporated into formulations marketed for energy, longevity, and brain health. Its inclusion is often related to its chemical properties and potential influence on flavor profiles in combination products. As a botanical ingredient, alpha acid is valued in various supplement categories but is not classified as a vitamin, mineral, amino acid, probiotic, or fatty acid.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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