Aloe Vera on the European supplement market
Most ingredient pages tell you what Aloe Vera is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 677 Aloe Vera products from 257 brands across the EU and US. 29 brands advertise it on Meta right now, and new-ad activity cooled 18% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €26.
New Aloe Vera ads launched per month on Meta — last 6 months.
How brands use Aloe Vera, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 37 | 26 | 15 | 3 | €32.90 |
| United Kingdom | 131 | 57 | — | — | £27.95 |
| France | 17 | 11 | 3 | 2 | €29.95 |
| Italy | 111 | 29 | 3 | 2 | €19.90 |
| Spain | 59 | 28 | 1 | 1 | €23.60 |
| Romania | 138 | 39 | 39 | 12 | 97.00 RON |
| United States | 96 | 36 | 5 | 3 | $39.99 |
| Austria | 7 | 4 | — | — | €16.90 |
Who is on the shelf right now
Top brands by number of Aloe Vera products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Aloe vera/ barbadensis Extract | 231 |
| Aloe | 101 |
| Aloe Vera Extract | 36 |
| Aloe vera (gel) | 36 |
| Aloe vera (concentrate juice) | 25 |
| Aloe vera | 23 |
Regulatory & positioning
| Botanical source | Aloe vera |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, beauty |
No EFSA-authorized health claim exists for Aloe Vera, yet brands market it for gut health, beauty — the gap between claim and positioning is itself a competitive signal.
Where Aloe Vera shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Aloe Vera?
Aloe vera is a botanical extract derived from the leaves of the Aloe vera plant. It is commonly used in dietary supplements formulated for gut health and beauty applications. Aloe vera extracts contain various bioactive compounds, including polysaccharides, which contribute to its functional properties in supplement formulations. Products incorporating aloe vera are often positioned in the wellness market, particularly in categories targeting digestive comfort and skin-related uses. The ingredient is valued for its natural origin and compatibility with other botanical extracts in complex formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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