Allantoin on the European supplement market
Most ingredient pages tell you what Allantoin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 64 Allantoin products from 26 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €29.
How brands use Allantoin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 3 | — | — | €17.75 |
| United Kingdom | 2 | 2 | — | — | — |
| France | 6 | 4 | — | — | €35.40 |
| Italy | 8 | 6 | — | — | €33.63 |
| Spain | 1 | 1 | — | — | — |
| Romania | 16 | 5 | — | — | 82.50 RON |
| Poland | 13 | 3 | — | — | 72.49 PLN |
| Hungary | 11 | 2 | — | — | 15000.00 HUF |
Who is on the shelf right now
Top brands by number of Allantoin products, and the forms they use.
Regulatory & positioning
| Botanical source | Allantoin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Allantoin, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Allantoin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Allantoin?
Allantoin is a naturally occurring compound classified as a nitrogenous substance commonly found in botanical extracts and synthetic forms. It is frequently used in dietary supplements and topical formulations marketed for beauty, including skin care and personal care products. Allantoin is valued for its inclusion in products aimed at skin conditioning and moisturizing. Its presence is typical in formulations designed to enhance the sensory experience and overall appeal of beauty supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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