Algae on the European supplement market
Most ingredient pages tell you what Algae is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 41 Algae products from 29 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €51.
New Algae ads launched per month on Meta — last 6 months.
How brands use Algae, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 22 | 13 | 1 | 1 | €51.45 |
| United Kingdom | 8 | 8 | — | — | £41.58 |
| Italy | 2 | 1 | — | — | — |
| Romania | 3 | 3 | 1 | 1 | — |
| United States | 1 | 1 | — | — | — |
| Switzerland | 5 | 3 | — | — | CHF 49.00 |
Who is on the shelf right now
Top brands by number of Algae products, and the forms they use.
Regulatory & positioning
| Botanical source | Algae |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, heart health |
No EFSA-authorized health claim exists for Algae, yet brands market it for immunity, heart health — the gap between claim and positioning is itself a competitive signal.
Where Algae shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Algae?
Algae refers to a diverse group of aquatic organisms used as plant-based extracts or powders in dietary supplements. Rich in various nutrients such as vitamins, minerals, antioxidants, and fatty acids, algae are commonly incorporated into formulations targeting immunity and heart health. They are often found in products marketed for general wellness, antioxidant support, and cardiovascular maintenance. Algae-derived ingredients can include species like spirulina, chlorella, and kelp, each contributing unique nutrient profiles. Their use spans a range of supplement formats including capsules, powders, and functional beverages.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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