Alfalfa on the European supplement market
Most ingredient pages tell you what Alfalfa is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 457 Alfalfa products from 209 brands across the EU and US. 29 brands advertise it on Meta right now, and new-ad activity cooled 34% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €24.
New Alfalfa ads launched per month on Meta — last 6 months.
How brands use Alfalfa, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 56 | 25 | 85 | 2 | €30.50 |
| United Kingdom | 122 | 56 | 2 | 1 | £24.95 |
| France | 10 | 8 | 37 | 14 | €16.90 |
| Italy | 20 | 15 | 13 | 7 | €27.00 |
| Spain | 22 | 14 | — | — | €22.90 |
| Romania | 120 | 35 | 67 | 3 | 93.00 RON |
| United States | 65 | 29 | 3 | 2 | $34.58 |
| Austria | 13 | 9 | — | — | €20.35 |
Who is on the shelf right now
Top brands by number of Alfalfa products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Alfalfa | 112 |
| Alfalfa Extract | 54 |
| Alfalfa Essential Oil | 50 |
| Alfalfa (powder preparation) | 43 |
| Alfalfa (aerial parts powder) | 22 |
| Alfalfa Powder | 21 |
Regulatory & positioning
| Botanical source | Medicago sativa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, general wellness |
No EFSA-authorized health claim exists for Alfalfa, yet brands market it for immunity, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Alfalfa shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Alfalfa?
Alfalfa (Medicago sativa) is a plant-based ingredient commonly used in dietary supplements. It is a botanical extract derived from the alfalfa plant, rich in various nutrients including vitamins, minerals, and phytonutrients. Alfalfa is often included in formulations aimed at general wellness and immune support. It is found in products such as multivitamins, herbal blends, and supplements marketed for overall health maintenance. Its use in supplements reflects its traditional role as a nutrient-dense botanical rather than a single isolated compound.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access